Balmain is pleased to announce that it has partnered with Simonetta, a leading Italian childrenswear company, on a licensing agreement for the design, production and distribution of the historic Parisian house’s collection dedicated exclusively to children: Balmain Kids.

Riffing on house classics that Creative Director Olivier Rousteing has shown on the men’s and women’s runways, Balmain Kids aims to bring the house’s singular design sensibility to four- to sixteen-year-old children. For the Spring-Summer 2019 collection, for example, Balmain Kids channels Rousteing’s most popular recent offerings, including silver-stud embellished jackets, graphic black-and-white patterns and fluorescent pops that play off Balmain’s signature black.

“From the beginning,” explains Balmain CEO Massimo Piombini, “the Balmain Kids line was built upon the guarantee that it would always match the exacting standards and unique style of Balmain’s men’s and women’s runway collections. Partnering with Simonetta will help assure that it continues to do so.”

“Balmain, an icon of style and quality, is the perfect partner for us,” notes Simonetta’s President, Giovanni Cagnoli. “Because of our traditions of expert Italian craftsmanship and savoir-faire, Simonetta is a preferred choice to supply the luxury market.”

The multi-year partnership will develop a global distribution of the Balmain Kids line at the world’s most prestigious and exclusive multi-brand and department stores.

ABOUT BALMAIN

Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent signature style offered a startling contrast to the utilitarian looks of the day, quickly transforming the Parisian house into a favorite of both European and Hollywood royalty. Since the founder’s death in 1982, the house has been guided by a series of strong designers, each balancing modern offerings with the need to respect the foundations and traditions of Balmain.

ABOUT OLIVIER ROUSTEING

Just twenty-five years old when he was named Creative Director in 2011, Olivier Rousteing has successfully grafted an immediately recognizable style upon Balmain. While relying on the house’s rich archives for inspiration and fully utilizing the atelier’s impressive mastery of intricate, traditional couture techniques, Rousteing has also managed to impose a singular silhouette and contemporary outlook that reflect the way that members of the “Balmain Army”—the young men and women of the designer’s own generation—live their lives. Season after season, runways highlight both the exciting, inclusive diversity of the modern Balmain universe and the importance of 21st-Century culture—in particular, today’s music—in that universe.

ABOUT SIMONETTA

Simonetta Spa is a leading company in the kidswear clothing market, partnering with historic fashion brands in over 60 countries to produce high-quality children’s collections. In June 2017, Isa S.p.A. assumed control of 100% of the capital of Simonetta S.p.A. Mila Zegna Baruffa is CEO of Isa and Creative Director of Simonetta.

Balmain Press Office:

KCD Paris – 13 rue du Mail; Paris 75002; balmainpr@kcdworldwide.fr Tel: +33 (0)1 49 96 20 70

Simonetta Press Office:

Via San Marcelllo, 102; 60035 Jesi (AN) Italy; www.simonetta.it; press@simonetta.it Tel:+39 (0)731 2301