Milan, 20 April 2021 – Simonetta, the leading Italian childrenswear company announces a new long-term global partnership with DOUUOD Kids, the brand created by Elisabetta Mambelli.

Under this new agreement, Simonetta will handle DOUUOD Kids’ development, production and international distribution starting from the 2022 Spring-Summer collection.

The partnership highlights the strong synergy between these two Italian firms with their similar values and high stylistic standards governed by the choice of top-quality raw materials and sophisticated, environmentally-friendly work processes.

DOUUOD Kids is a collection of clothing and accessories for girls and boys from 2 to 14 years of age and will be distributed in mono-brand stores, selected multi-brand shops and department stores all over the world. Elisabetta Mambelli’s brand has always had a prime position in the childrenswear segment due to its clean, elegant lines resulting from research into comfortable, high-class fabrics for a practical and spontaneous lifestyle.

In this partnership, the two top-level companies will cooperate in exchanging skills, know-how and creative flair, to produce a contemporary collection expressing a refined creativity

Niccolò Matteo Monicelli, Simonetta Spa CEO, states:

“The partnership with DOUUOD Kids contributes to expand our licence portfolio with an extremely interesting company and a high-quality, innovative product for the kids segment. Simonetta is keen to undertake a new collaborative relationship with the designer Elisabetta Mambelli”.

Elisabetta Mambelli, designer and majority shareholder of DOUUOD Kids, adds:

“I’m very happy about this new partnership with Simonetta. I’m sure the understanding between the two companies, which are so alike, will bring new value to the brand. Simonetta’s know-how will further support the development of the brand, thanks to its skills in management, product and distribution, accompanying DOUUOD Kids in pursuing an important growth strategy, positioning of the brand and its presence internationally”.

DOUUOD Kids

Douuod was started up in 2006 by an idea of the designer Elisabetta Mambelli who created her first collection with clean and refined lines.

Following an original vision of the world and the new trends, she searches for, discovers and reinvents the charm of simple things and sense of style.

She presents her brand in stylish and refined mono-brand stores and has made her mark in the world of kids’ fashion.

Elisabetta believes in family values as the main source of inspiration and vital energy and measures her success by counting the smiles on the faces of her little customers.

She is proud of her “place” in the world, the most beautiful corner of Romagna, where she lives and has her design office – a real explosion of colours, fabrics, books and photos that transmit the brand’s philosophy.

Children are our future.

About Simonetta

Born in the 50s, Simonetta Spa is a leading company specialized in kidswear in the luxury segment, known worldwide for its excellence product, synonymous with Made in Italy style and elegance.

Research, creativity and innovation combined with historical know-how and attention to sustainability are the distinctive elements of its DNA.

In June 2017 Simonetta Spa was acquired by Isa Seta Spa that relaunched its development.

Simonetta Spa provides with its savoir faire for the production and the worldwide distribution of the kids collection among some of the most famous and prestigious Power Brands of adult fashion, and signs important exclusive supply agreements.

The company is present in Italy and in the world both with its own brand and with the prestigious licensed brands in Monobrand Boutiques, Department Stores and in the best Multibrand and Online shops.

Pil communication
milano via carlo botta 8 20135 +39 02 9288 5858 pr@pilcommunication.com pilcommunication.com
Mara Molinari m.molinari@pilcommunication.com