Milan, 19th October 2021 – Simonetta, leading Italian childrenswear company, and Eleventy, fashion brand that promotes a new concept of smart luxury, announce a partnership agreement for the creation of the first Eleventy junior line.

Based on a five-year agreement, Simonetta will manage the development, production and worldwide distribution of the Eleventy line, starting from the 2022-23 Autumn-Winter collection. 

The key partnership between the two Italian companies with similar traditions, histories and know-how, will generate the first children’s collection under the Eleventy brand, an icon of the kinds of style and elegance that are not “seen” but “perceived” and of a luxury that is subtle and distinctive, yet never obtrusive.

The collaboration will see both parties combine creative inspiration and artisanal craftsmanship, joining forces with respect for traditions and the environment to create the first junior collection inspired by the iconic elements of Eleventy, sharing the brand’s key principles: versatility, style and elegance.

Eleventy is a collection for girls and boys aged from 4 to 16 years old, distributed in selected multi-brand points of sale and department stores worldwide. 

Niccolò Matteo Monicelli, CEO of Simonetta Spa, remarked:

“We are excited about partnering Eleventy for the launch of the first kids’ line, a challenge that will allow us to work on an innovative, smart product. In this way, Simonetta confirms its reputation as the international reference platform in the childrswear sector,, here with a contemporary, Italian addition”.

The founders of Eleventy, Marco Baldassari and Polo Zuntini, said:

“For us, entering the childrenswear world is another milestone that we are proud to be reaching along with Simonetta, leading company with excellent skills in the sector.   

With our collections, we have always tried to promote not only a style but a philosophy of life, which we can now proudly offer to our youngest customers too”.

Eleventy

Eleventy was founded in 2007 thanks to the entrepreneurial spirit and twenty years of experience in the sector by Marco Baldassari, creative director for men, and Paolo Zuntini, creative director for women. 2009 Andrea Scuderi joins as partner and Operation Executive. 2014 Vei Capital, the private equity operator, takes over 51% of the company. 2016 Eleventy USA is founded with headquarters in New York. 

Eleventy promotes a new Smart-­‐Luxury concept through an extensive men’s and women’s collection that also includes a line of accessories and leather goods.

Today, the Eleventy brand is distributed in over 30 countries including the United Arab Emirates, the United States, England, Russia, Turkey and the Far East, thanks to commercial agreements with important local partners. The openings of the new boutiques in Moscow add to the recent ones in the United States in Beverly Hills and Madison Avenue in New York; in Korea, in Geneva and the next ones in China.

Simonetta

Born in the 50s, Simonetta Spa is a leading company specialized in kidswear in the luxury segment, known worldwide for its excellence product, synonymous with Made in Italy style and elegance.

Research, creativity and innovation combined with historical know-how and attention to sustainability are the distinctive elements of its DNA.

In June 2017 Simonetta Spa was acquired by Isa Seta Spa that relaunched its development.

Simonetta Spa provides with its savoir faire for the production and the worldwide distribution of the kids collection among some of the most famous and prestigious Power Brands of adult fashion, and signs important exclusive supply agreements.

The company is present in Italy and in the world both with its own brand and with the prestigious licensed brands in Monobrand Boutiques, Department Stores and in the best Multibrand and Online shops.

Media Contacts
pil communication
Mara Molinari | pr account
m.molinari@pilcommunication.com
+39 3663358860