Milan, January 2020 – Simonetta, one of the leading Italian childrenswear companies, is proud to announce its partnership with ELIE SAAB. Both parties have signed a multi-year global licensing agreement, whereby Simonetta will be handling the production and distribution of the ELIE SAAB JUNIOR kids wear collection, starting from Fall Winter 2020-21, with the creative direction entrusted to ELIE SAAB.

Two unique entities, each renowned for their excellence in their respective domains, Simonetta & ELIE SAAB have combined their DNAs to create the ELIE SAAB JUNIOR kids wear collection debut: a line defined by luxury and refinement, craftsmanship and tradition, with a forward-looking approach towards contemporaneity and innovation, to create true fairytale-like works of art.

Mr Elie Saab notes: “ELIE SAAB has developed and evolved from an Haute Couture Maison into a Lifestyle brand, consistently delivering an experience of our universe through each of its diversified product categories. This newest addition of the ELIE SAAB Junior line is an integral step towards the greater vision we have been working towards.  Featuring clothing for children from 3 months to 14 years old, this line that incorporates our unique DNA allows us to accompany even the youngest in their style journey, offering them pieces that fit their tastes and sensibilities, and that are crafted with care and attention to detail. By partnering with Simonetta, we have no doubt that we will continue to bring our ever-evolving brand vision to life.”

Niccolò Matteo Monicelli, the Simonetta Spa CEO, states: “We are honoured to have been chosen by Maison ELIE SAAB and to be its partner for the development of the Junior kids wear line. Proud to include this prestigious luxury brand in our licenses portfolio.”

The kids wear collection will be distributed in the most prestigious boutiques and Department Stores worldwide, with the common intent of reaching a new target thanks to a distribution strategy designed specifically to transmit the cornerstones of this harmonious blend: luxury, tradition, style and refinement.

About Elie Saab

Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the ELIE SAAB house has been established as one of the major leaders in the HAUTE COUTURE category globally, with ateliers based in Paris and Beirut. ELIE SAAB has continued to build on the inherent savoir-faire and innate elegance for which it is renowned, expanding into the Ready-to-Wear, Bridal, Accessories, Eyewear and Fragrance categories. Along with the brand’s most recent ventures into ELIE SAAB Junior, a line of Kids Wear and Accessories, and ELIE SAAB Maison, a home and interiors line, ELIE SAAB joins the premiere league of the world’s global luxury fashion & lifestyle brands.

About Simonetta

Born in the 50s, Simonetta Spa is a leading company specialized in kidswear in the luxury segment, known worldwide for its excellence product, synonymous with Made in Italy style and elegance.

Research, creativity and innovation combined with historical know-how and attention to sustainability are the distinctive elements of its DNA.

In June 2017 Simonetta Spa was acquired by Isa Seta Spa that relaunched its development.

Simonetta Spa provides with its savoir faire for the production and the worldwide distribution of the kids collection among some of the most famous and prestigious Power Brands of adult fashion, and signs important exclusive supply agreements.

The company is present in Italy and in the world both with its own brand and with the prestigious licensed brands in Monobrand Boutiques, Department Stores and in the best Multibrand and Online shops.

simonetta.it

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