Milan, May 3rd 2023 – Etro introduces the new ETRO KIDS Collection, which includes Newborn, Baby and Junior lines to cover all age categories from 0 to 16 years.

The ETRO KIDS Collection will be officially launching with the Spring/Summer 2024 Collection after entering a worldwide licensing agreement with Simonetta, a leading luxury childrenswear designer brand.

This new partnership, guided by the stylistic vision of Marco De Vincenzo, represents a comprehensive expression of the aesthetic references at the core of Etro Men’s and Women’s Collections, now extended to the wardrobe of the youngest consumer segment.

Inspired by the fabrics and shapes from the adult world, ETRO KIDS will also present a selection of mini-me looks, while the Newborn category will feature gift sets for babies from 0 to 12 months.
ETRO KIDS will include footwear and leather goods, focusing on materials, prints and embroidery designed and created for ready-to-wear.

“We are delighted to announce the new partnership with Simonetta,” stated CEO Fabrizio Cardinali. “ETRO is a world of colors, patterns and inspirations that easily embrace the kidswear segment, while strategically expanding the brand’s creative and business horizons. We are sure that the partnership with such a leading company will continue to enhance our vision, aimed at offering customers an increasingly complete and high-quality shopping experience.”

Niccolò Matteo Monicelli, CEO of Simonetta Group, says: “We are proud to introduce an iconic Maison as Etro among our licenses. This is a further step for our group which once again confirms itself as an international reference platform in the childrenswear sector, thanks to a stimulating project from the product’s point of view and Italian style.”

The ETRO KIDS Collection will be available from November in selected Etro Boutiques, on etro.com and at selected department stores, e-tailers and multi-brand retailers in Italy and worldwide.