Tod’s group and one of the leading companies in kidswear, Simonetta S.p.A. (currently part of the Carisma group, headed by ISA Seta S.p.A.), have signed a licensing agreement for the production and distribution of the Fay Junior line.

The five year agreement will ensure that the quality and style of the Fay Junior collections, which have marked the brand’s successes worldwide, will remain unchanged.

Umberto Macchi di Cellere, Chief Executive Officer for Tod’s group, stated: “we are thrilled to join forces with Simonetta S.p.A. on this new project; we believe that their long-standing experience in junior fashion is a perfect match with Fay and its lifestyle brand, and we’re certain that, like in the past, this will be another positive and fruitful collaboration.”

In turn, Simonetta S.p.A.’s Chief Executive Officer, Niccolò Monicelli, stated that: “as part of our focus on developing and expanding partnerships with the most important stakeholders in fashion, we are pleased to announce that Fay Junior is again part of our licensing portfolio. The prestige of the Fay brand, combined with our specific knowledge in kidswear, will breathe new life into Fay Junior, in line with the strong collaborative spirit that has always defined relations between Tod’s Group and Simonetta S.p.A”.

Spring-Summer 2020 will see the launch of the new Fay Junior collection produced and distributed by Simonetta S.p.A.