Milan, 29 June 2017

ISA Seta S.p.A., a company of the Carisma Group, announces the takeover of all of Simonetta S.p.A.’s capital and the subscription of a capital increase for the relaunch of the company.

Simonetta is a leader company in the childrenswear market and the brand is present in more than 60 countries with an excellent Made in Italy product. Simonetta is also the exclusive supplier for FENDI KIDS with a growing range of products, driven by the significant retail and marketing investments of the Roman Maison. Simonetta has also signed licensing agreements with Lanvin, Emilio Pucci and Aston Martin.

The relaunch plan contemplates the search for new licenses in the high-end market segment, the continuous development of the Simonetta brand and the sustained growth of FENDI’s supply.

Simonetta S.p.A. has a know-how of excellence in the development of children clothing as well as a chain of local suppliers of absolute operational excellence. The collections recently presented have been very successful due to the constant search for innovation, quality and Italian design.

The main feature of Simonetta’s strategy for the coming years will be the search for quality and refinement of a Made in Italy product with the maintenance of a price level affordable to the consumer. “We believe there is a growing market for high quality products, Italian style and affordable price. Simonetta has a solid know-how and an absolute leadership in this sector and we think we can return to grow in a medium term bringing the Italian excellence into the trendy world of the children clothing sector,” said Giovanni Cagnoli, shareholder chairman of ISA Seta and Simonetta S.p.A.

“ISA Seta, is also a leading Made in Italy company focusing exclusively on the luxury brands for which it produces textiles for clothing, accessories (scarves, foulards, hats, gloves and ties) and has a division of underwear, loungewear, socks, beachwear and leisurewear,” continues Giovanni Cagnoli. “Since 2007 ISA Seta has also a partnership with FENDI and we believe there can be significant synergies between the two companies, even with the diversity of the final consumer, by providing a platform of services where Made in Italy, the combination of the product craftsmanship and the appeal of the luxury brands are key factors for success in a demanding market. ISA Seta and Simonetta share in their DNA the culture for supreme quality that combined with the tradition and unique Italian design is now a standard of excellence for every consumer around the world. In the coming years, we count on becoming the worldwide benchmark of success for the children clothing industry”.

Ufficio Stampa
Clara Garcovich Events and Public Relations
Corso Venezia 16 | Palazzo Serbelloni | 20121 Milano | T. +39 02.76394997 | ufficiostampa@claragarcovich.it