Milan, 26th October 2022 – Simonetta, leading Italian company specialising in luxury kidswear, and Khrisjoy, luxury street-style brand founded in 2017 by Marzia Bellotti and Maurizio Purificato, announce the partnership for the creation of the kid’s line. Based on a multi-year agreement, Simonetta will manage the development, production and worldwide distribution of the Khrisjoy Kid’s collection, starting from the Autumn/Winter 2023-2024 season.

Originality and versatility – combined with Italian savoir-faire – form the basis of a solid partnership between two companies boasting great expertise and know-how: an iconic Kid’s collection is therefore born, translating Khrisjoy’s high-fashion stylistic codes into children’s outerwear. A perfect MINI-ME line characterised by original luxury-design, eclectic volumes, innovative processes and a kaleidoscopic colour palette.

The Khrisjoy Kid’s collection – for both boys and girls – will feature ‘Baby’ and ‘Junior’ lines, and will be distributed in selected multi-brand stores and in high-profile department stores around the world. Versatile and entirely made in Italy, the Iconic Khris Puffer Jackets express – even for little ones – the creative flair of the brand blended with the perpetual search for innovative materials and treatments, for a product that looks towards an increasingly sustainable and child-friendly future.

Niccolò Matteo Monicelli, CEO of the Simonetta Group, states: 
“We’re thrilled to welcome an iconic brand in the international streetwear segment, such as Khrisjoy, to our portfolio. A challenge that allows us to work, for the first time, with a highly recognisable mono-product brand, which is so eclectic and innovative also in terms of sustainability. Simonetta expands its license portfolio confirming its status as an international platform of reference in the kidswear sector, with an exciting project as far as product and distribution are concerned”.

Marzia Bellotti, Co-Founder & Creative Director at Khrisjoy, states:
“The idea of a KHRISJOY ‘Mini-Me’ collection was born naturally, and we immediately thought of a significant sector partner such as SIMONETTA, capable of capturing the spirit of the brand and creating a kid’s line wholly within their area of expertise. We couldn’t be more excited about this new adventure that will come to enrich the KHRISJOY world”.

Khrisjoy
Founded in 2017 by the stylist Marzia Bellotti and Maurizio Purificato, Co-Founder of the multi-brand Milan based store Antonia, KHRISJOY is a fashion-luxury brand with streetwear vibes.
Ecletic and entirely Made in Italy, the brand stands out for its cocoon shapes, refined and high quality details with particular textures which are transformed into kaleidoscopics colors.
The Men’s collection was introduced in 2020, reflecting the same spirit as the women’s one.
In 2021 was born the kids “MiniMe” collection, created with little jackets same as the mother’s ones; during the following year has started a partnership with the leader Simonetta.
In 2021 the brand was acquired by Alsara Investment Group, a fund of private investments founded by Rachid Mohamed, currently the president of Valentino.

Simonetta
Established in the 50s, Simonetta Spa is a leading company specialising in luxury kidswear. It is renowned worldwide for its product excellence, synonymous with Made in Italy style and elegance.
The distinctive elements of its DNA are research, creativity, innovation, and the peculiar know-how acquired over time, together with care for sustainability.
In June 2017, Simonetta Spa was acquired by Isa Seta Spa, which relaunched its development process.
Simonetta Spa makes available its savoir-faire to development, production, and distribution under the worldwide license of childrenswear lines of many among the most renowned and prestigious Power Brands of adult fashion, and it signs relevant exclusive supply agreements.
The company is present in Italy and worldwide, both with its own brand and with prestigious licensed brands, in Monobrand Boutiques, in Department Stores and in the best Multibrand and Online shops.