Milan, 9 May 2022 – Simonetta, leading Italian childrenswear company, and Missoni, the luxury lifestyle brand founded in 1953 by Ottavio and Rosita Missoni, announce a partnership agreement for the creation of the Missoni Kids’ line. Based on a multi-year agreement, Simonetta will manage the development, production and worldwide distribution of the Missoni line, starting from the Spring/Summer 2023 collection.

The key partnership between the two Italian companies, which share common values in terms of tradition, research and know-how, will result in the debut of the Missoni Kids’ Collection, embodying the timeless style, bright and cheerful aesthetics, and contemporary creativity of the brand in outfits tailored to kids’ tastes and character.

The partnership will allow both parties to combine creative inspiration with crafted experimentation, joined in their respect of tradition and innovation, in accordance with the character and strong identity of Missoni.

Missoni is a collection for girls and boys aged from 4 to 14 years old, complete with an exclusive nursery capsule gift box (3-12 months), and is distributed in selected multi-brand retailers and department stores worldwide. The Spring/Summer 2023 collection consists of a Main Collection, in modern Missoni style, and two capsule collections dedicated to mini-me looks and beachwear. Iconic outfits are coloured up with the brand’s zig-zag pattern, while knitwear, sweatshirts and t-shirts have fun with prints, shot jersey and the lure of the ever-popular rust colours. The vibrant zigzag wave becomes the fil rouge of the Missoni Kids’ Collection, interpreted in a playful way with relief prints and multi-colour embroidery. The Party Mood is the smartest segment for special occasions: romantic and modern outfits, destructured suits in crimped fabrics and enhanced with psychedelic micro-patterns.

Niccolò Matteo Monicelli, CEO of Simonetta Group, states:

“A partnership of affinity and attunement, that fills us with pride at having being chosen for the development of such an iconic and tradition-imbued kids’ range. The sharing of historic values and constant research of innovative solutions are key to this partnership that confirms the Simonetta Group platform as an international leader in high-end kidswear”.

Livio Proli, CEO of Missoni Group, states:

 “Joy, spontaneity, quality and beauty are values of the Missoni lifestyle that we obviously had to reveal also in the ranges for kids and teenagers. We were assisted in this by finding the Simonetta Group as a partner in our high-end segment with a shared passion for colours that will allow us to offer younger customers some must-have collections, distinctive and with an appropriate price-for-value ratio. We are all strongly motivated by the dual goal of offering all members of a family looks that are both reassuring and surprising, with savoir-faire, practically fuelling positivity through the strength of a smile”.

Missoni

Missoni is an icon of the Italian fashion industry, founded in 1953 by Ottavio and Rosita Missoni; in 2018, it formed a partnership with the Fondo Strategico Italiano to promote the brand name and enhance the company’s potential.

www.missoni.it

Missoni Press Office | press@missoni.it

Simonetta

Founded in the 50s, Simonetta S.p.A. is a market leader in the high-end kidswear industry, known worldwide for its excellent products, synonymous with style and Made-in-Italy elegance.

Research, creativity and innovation, along with experienced know-how and attention to sustainability, are the key features of this company’s character.

In June 2017, Simonetta S.p.A. was taken over by Isa Seta S.p.A., which relaunched its development activity.

Simonetta S.p.A. offers its savoir-faire in the development, production and distribution worldwide of the kidswear collections of some of the most famous and prestigious power brands in adultwear, and undersigns important partnerships as an exclusive supplier.

The company operates in Italy and worldwide, both with its own brand and prestigious licensed brands, in mono-brand stores, department stores, and the best multi-brand and online retailers.

Media Contacts
Pil communication
Via Carlo Botta, 8
20135 Milano
m.molinari@pilcommunication.it