Milan, 20th June 2022 – Simonetta Group, the international platform for luxury childrenswear, has announced the takeover of Caffè D’Orzo, a Made in Italy brand founded in 2009, dedicated to girls’ apparel.
The brand’s debut among Simonetta Group’s portfolio is part of the buildup program of the proprietary brand business unit together with the longstanding private label Simonetta. Besides the trademark licenses and exclusive production contracts, the international luxury platform, having its headquarters in Jesi, has found a way to increase its turnover through a niche brand with high potential that can reach a new type of clientele. Italian and polished. Caffè D’Orzo meets Simonetta’s know-how, sharing its fundamental values. Inspired by nature and the universe of children, Caffè D’Orzo offers a romantic and essential style through girls’ garments, manufactured out of soft fabrics in natural and organic fibres, top-quality materials, and designed for a comfortable feel and shape.

Caffè D’Orzo, strong in its solid identity gained over the years, has become one of Simonetta Group’s proprietary brands, establishing a more flexible and versatile business line, which will search for new experimental ways of doing business and providing distribution, addressing the activity to a new target audience.

Niccolò Matteo Monicelli, CEO of the company, says, “Simonetta Group is growing in three business development directions and is becoming a brand hub: after recently signing the license agreement with Missoni, we are proud to welcome Caffè D’Orzo.
That’s a bet we are making, being the primary actors in scouting small and big brands belonging to childrenswear, leaders in their market and style niche.”
The Spring-Summer 2023 debut collection signed by Caffè D’Orzo as a proprietary brand, owned by Simonetta Group, translates into an offer including girls’ garments and accessories: Newborn, range 3 to 18 months, and Junior, range 2 to 18 years. A total look with a minimal soul. You can wear it daily or on special days. Soft, dusty shades design high-quality pieces of clothing with a fresh, linear style.

Simonetta

Founded in the 50s, Simonetta S.p.A. is a market leader in the high-end kidswear industry, known worldwide for its excellent products, synonymous with style and Made-in-Italy elegance.

Research, creativity and innovation, along with experienced know-how and attention to sustainability, are the key features of this company’s character.

In June 2017, Simonetta S.p.A. was taken over by Isa Seta S.p.A., which relaunched its development activity.

Simonetta S.p.A. offers its savoir-faire in the development, production and distribution worldwide of the kidswear collections of some of the most famous and prestigious power brands in adultwear, and undersigns important partnerships as an exclusive supplier.

The company operates in Italy and worldwide, both with its own brand and prestigious licensed brands, in mono-brand stores, department stores, and the best multi-brand and online retailers.

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